Post-Commercial: Beyond Fake Opposites*

By Toke Lykkeberg

“The moment the artist thinks of money, he loses his sense of beauty,”1 wrote Enlightenment thinker Denis Diderot in 1781. And young British artist Damien Hirst reiterated in 2006: “Sometimes, if a piece is worth too much money, you can’t see the art on the wall for the dollar signs.”2 The idea that art and money are antithetical is old and by now so widespread that it serves as a backdrop to almost any discussion about art and the art world-either explicitly or especially implicitly. This also goes for a rather local affair, which has nevertheless been a main concern for international art professionals last summer.

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